According to the data compiled by Lyst from 200 million fashion shoppers in the last 12 months, Miu Miu is proud to be the most popular brand of 2023 for the second time in a row.
The London-based online shopping platform on Wednesday released its annual fashion report, highlighting key brands and moments that have entered the collective consciousness.
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With searches up 39 percent year-over-year, Miu Miu tops the list once again thanks to “a range of viral products, celebrity-studded runway moments, exciting collaborations with New Balance and Church’s, and exciting campaigns starring the ‘It’ girl” . From Emma Corrin and Kendall Jenner to Gigi Hadid and Ethel Cain, the ‘it’ girl.
Lyst noted that the brand, founded 30 years ago by Miuccia Prada, increased searches for cashmere cardigans by 12 percent a month after its librarian-core fall 2023 fashion show in March. Meanwhile, global demand for ballet flats increased by 75 percent between March and September.
The brand is also responsible for the trend of the year: underwear and outerwear, which saw a 257 percent year-over-year search increase in the 24 hours after Corrin walked the fall 2023 runway in Paris wearing gold sequined knickers. This trend was later also observed on the spring 2024 catwalks of Tom Ford, Khaite, Chloé, Stella McCartney, GCDS and Coach.
Lyst said Loewe’s Anagram logo is the most popular luxury symbol of 2023.
Searches for the brand’s Anagram basket bags increased 170 percent compared to last year, while searches for Anagram tank tops, the most popular product of the second quarter, according to Lyst, increased 132 percent compared to last year. Demand for Anagram jeans reached an all-time high in June.
In terms of accessories, the report called 2023 the “year of naked shoes”. The trend was seen on the catwalks of Loewe, The Row, Khaite, Bottega Veneta, Nensi Dojaka, Chanel and Stella McCartney.
Alaïa mesh ballet shoes worn by Jennifer Lawrence and Sofia Richie were the most popular nude shoes of this year. Searches for style increased 56 percent on Lyst in February.
Adidas Samba was chosen as the sneaker of the year by being searched every 1.7 minutes on Lyst.
The style has evolved from a football boot to a fashion shoe thanks to popular, limited-edition collaborations with the likes of Sporty & Rich and Pharrell Williams, garnering more than 836 million views on TikTok. In November, searches for the Adidas by Wales Bonner horsehide Samba increased by 13,227 percent during the sneaker’s launch week.
Uniqlo’s shoulder bag, which retails for less than $20, was the undisputed “It” bag of 2023, as it garnered more than 119 million views on TikTok and sold out multiple times in multiple color options.
Various cultural moments were mentioned in the Lyst annual report.
He listed Beyoncé’s “Renaissance” tour as the tour with the highest fashion impact. Following her performance in which she wore Loewe’s bespoke “hands” bodysuit, searches for the brand jumped 140 percent on Lyst, while her rhinestone tank top and cut-off shorts designed by Miu Miu led to an 81 percent increase in demand for the crystal-embellished pieces.
Rihanna and A$AP Rocky were the hottest fashion couple of the year. Lyst said their love for Bottega Veneta has contributed to a 35 percent increase in demand for the brand since March. Searches for the brand’s Andiamo bags increased 263 percent after A$AP Rocky was spotted wearing the pink version.
Other events on the list include the final season of HBO’s hit TV show “Succession,” which heavily influenced the rise of the quiet luxury trend; Jacquemus’ creative digital campaigns for Le Bambino bags; Versace’s fall 2023 show in Hollywood; Kylie Jenner’s flashy fashion week looks; Gwyneth Paltrow’s secret wealth courtroom attire and the stolen Tabi saga on TikTok have attracted more than 178 million people in the story of Nextlevellexuss’ Tabis being stolen during a Tinder date in September.
The two rising stars also caught Lyst’s attention.
Kit Connor, the leading actor of “Heartstopper”, was named the rising star of 2023. With over 5.9 billion views of the hashtag #KitConnorFashion on TikTok, JW Anderson is fast becoming Gen Z’s next style icon, wearing pieces from Acne Studios and Feng Chen Wang. and Carhartt.
Meanwhile, London-based fashion designer Dilara Fındıkoğlu is the brand to watch in 2023. Searches for the brand are up 89 percent year-on-year, thanks to dressing big stars like Kylie Jenner, Zendaya, Margot Robbie and Corrin.
Despite pulling out of London Fashion Week’s Spring 2024 edition at the last minute, she has been nominated as the new womenswear designer at the Fashion Awards, which will take place at London’s Royal Albert Hall on Monday.
Katy Lubin, Lyst’s vice president of brand and communications, says the company is able to pull information about trending topics because it creates the largest data set in fashion, “and we’re constantly crunching and analyzing that shopping data to provide insights that tell stories about what the world wants to wear.”
This annual report offers the opportunity to “pause and reflect on the moods, movements and moments that have shaped the last 12 months in fashion and the milestones that truly cut through the noise and resonate with fashion lovers” in a fast-paced trend cycle.
“To compile this report, we dive deep into our Lyst shopping data, as well as culture and category to contextualize key moments,” he said.
Compared to the 2022 report, Lubin said some forces remain strong.
“Luxury monobrands still drive the global style agenda; Miu Miu chooses the brand of the year for the second time in a row. K-pop stars continue to influence fashion searches, and famous fashion icons like Rihanna have secured their position as trendsetters by transcending seasonal changes. “But among this year’s buzzworthy products and viral moments, the data also revealed the power of fashion’s wearable, accessible new everyday heroes,” he added.
Launch Gallery: Miu Miu RTW Spring 2024
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