Dress up your weekly shop with fashion’s new ‘errands’ look

By | April 2, 2024

Everyday glam: Emma Stone, Janicza Bravo and Maggie Gyllenhaal

You’ve probably heard the term “off-duty style,” but do you know the “hot girl errands” look? Believe it or not, this social media trend has been going strong for months; Gen Z influencers are posting their favorite “sporty and sassy” outfits to ease the tedium of daily tasks and, of course, garner views and likes. A popular look is the flexible unit, worn with an oversized leather jacket and Adidas Gazelles, accessorized with a designer bag and full make-up. As a finishing touch, the style is conveyed with the sullen nonchalance of someone who doesn’t actually need to do any legwork, since mum and dad are probably still doing everything except post Zara returns or buy a new lip gloss.

I should know; I have a teenage daughter who cannot refill her ice tray without begging from exhaustion; apparently a modern ailment called “foot paralysis,” but I like to call it “glacier pacing.”

But, hot or not, let’s get back to the eye-catching “errand outfits” that have become a common term in fashion vernacular beyond the world of young internet stars. According to a Vogue In the video, Kendall Jenner’s outfit while running errands consists of an all-black pair of jeans and a T-shirt, with a red sweater from luxury brand Khaite artfully wrapped around her shoulders, showing that her tasks don’t require the use of her arms.

Kendall Jenner's 'errand' look in New YorkKendall Jenner's 'errand' look in New York

Kendall Jenner’s ‘errand’ look in New York – GC Images

This sweater would take on a life of its own if I wore it on a day when I was running errands, rustling awkwardly around my neck like an unruly snood, constantly falling off, or worse, whipping people in the face when thrown back into place. Super chic on a chill A-lister; For a feverish person like me, it would be a mess, like being stuck next to an unruly pet all day.

Among the middle-aged, 43-year-old Gisele Bundchen is apparently the queen of chore-friendly dressing. The model was recently photographed “running errands” in New York City wearing a (totally impractical) figure-hugging knit dress and tall, high-heeled boots. Try capturing this look if you’re carrying a package to the post office or carrying a pack of toilet paper in your hand.

According to this by hand magazine, Lady Gaga makes her jogging errands look “chic” in mega-platform knee-high boots. US Vogue She described Dakota Johnson’s spring errand look (a long, form-fitting floral dress and heeled sandals) as “very relatable.” And there I was thinking loose joggers, soft knits and sneakers fit the bill.

There is enough pressure on girls and women to conform to current feminine beauty ideals; So do we really need another ideal reminiscent of 1950s housewifery? No, we’re definitely not, but while I think this skintight dress code is ridiculous and oddly regressive, I’m not opposed to the idea of ​​subtly polishing my personal style for my next errand, if only just to do the chore. it all – the endless queues, the lugging of carry-on bags, the drop-offs, pick-ups and exhausting box-ticking, just a little more bearable.

Maggie Gyllenhaal seen in casual 'errand' style at the 75th Cannes film festivalMaggie Gyllenhaal seen in casual 'errand' style at the 75th Cannes film festival

Maggie Gyllenhaal seen in casual ‘errand’ style at the 75th Cannes Film Festival – Edward Berthelot

It is also worth noting the fact that this fashion trend is used almost exclusively to describe women’s dress codes; If you think about it, it also says a lot about how these tasks are perceived (by both genders) when women perform them.

In fact, there seems to be a need to reduce those serious responsibilities that grease the wheels of domestic life and instead present them as fun and pointless distractions cheerfully overcome with 3-inch heels and/or second-skin Lycra. Running errands is about as fun as a poke in the eye when you’re stuck in line for a prescription, your wrists ready to break under the pressure of your lifelong bulging bag. Stand next to someone like me who tries to use a sweater as a scarf and you’ll probably buy one of those too.

In my search for stylish, easy-care, well-structured work clothes (because running errands is a challenge if you live in the real world), I became fascinated by Californian designer Jesse Kamm, whose elegantly utilitarian collections are sold in London. boutique Aimé and its website are designed to make you feel safe, organized and ready for action, and for good reason.

Designer Jesse Kamm tackles utilitarian style perfect for errandsDesigner Jesse Kamm tackles utilitarian style perfect for errands

Designer Jesse Kamm is all about utilitarian style that’s perfect for errand outfits

“I grew up in the country in a rural farming community, so I was surrounded by a lot of workwear in my youth,” he explains. “My family was always busy building something on the weekends and the clothes reflected that. There were overalls, overalls, carpenters, jeans, all made of sturdy canvas, twill, and denim. “These materials and shapes were naturally reflected in my work.”

Parenthood also includes Kamm’s love for practical essentials inspired by “skaters, surfers and workers” and beloved by a bohemian mix of high-profile artists and performers, including actresses Frances McDormand and Emma Stone and filmmakers Maggie Gyllenhaal and Janicza Bravo. He also shaped his love.

“I no longer had the luxury of time and needed a wardrobe that was sturdy and required no thought; A uniform, if you will,” Kamm explains.

Actress Frances McDormand nails the tailored yet simple style curated by Jesse KammActress Frances McDormand nails the tailored yet simple style curated by Jesse Kamm

Actress Frances McDormand nails the tailored yet understated style curated by Jesse Kamm – Getty

Emma Stone wears Jesse Kamm for 'The Late Show with Stephen Colbert', January 2024Emma Stone wears Jesse Kamm for 'The Late Show with Stephen Colbert', January 2024

Emma Stone wears Jesse Kamm for ‘The Late Show with Stephen Colbert’, January 2024 – GC Images

I also liked the idea of ​​a uniform suitable for serious duty. to do: Something that screams “I deal with solutions” with a bit of a bold, avant-garde attitude. I think the overalls have this kind of wonderful stability. At the top of my wish list is the tailored, heavy cotton Danny romper from east London label LF Markey; Available in a variety of colors and beautifully proportioned with that retro “Suzi Quatro in art school” look that will liven up a trip. To Superdrug.

LF Markey's overalls are custom designed and made from heavy duty cotton.LF Markey's overalls are custom designed and made from heavy duty cotton.

LF Markey’s overalls are custom designed and made from heavy duty cotton.

Finally, it goes without saying that errand shoes should be comfortable. Adidas Gazelle and Samba styles are still leading the trend, but why run when you can walk in cross-strap heart-shaped shoes like Camilla’s Elphick’s Lover Flats? The British shoe designer designed these shoes especially for women on the go, because she is one of them. “They’re like gloves for your feet and you can literally walk in them for hours,” she says.

Camilla's Elphick's Circles in LoveCamilla's Elphick's Circles in Love

Camilla’s Elphick’s Circles in Love

And I can vouch for that. I also feel a little more appreciated and rewarded when I look down; While she’s not exactly “hot girl,” she’s hot enough for me.

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