MILAN — Andreādamo, Niccolò Pasqualetti, Francesco Murano and Lorenzo Seghezzi are recipients of the 2024 grants awarded by Camera Moda Fashion Trust, a non-profit organization founded in 2017 to support young Italian or Italy-based talents to develop their businesses with financial assistance. as business mentoring programs and private lessons.
The winners, announced at a gala dinner held in the city on Thursday night, were chosen from 10 finalists shortlisted by a committee from 76 applications. The latter featured a mixed panel of up-and-coming designer brands in various stages of development, from Andreādamo, Durazzi Milano, Federico Cina and Francesco Murano to Ascend Beyond, Be Nina, Domenico Orefice, Lorenzo Seghezzi, Niccolò Pasqualetti and Victor. Hart.
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Some, including Durazzi Milano, Andreādamo and Federico Cina, regularly present their collections as part of Milan Fashion Week; Others, like Hart, have recently begun setting up distribution or are hoping the grant will allow them to do so. .
“Camera della Moda and Camera Moda Fashion Trust project their actions into the future, into the time of fashion, recognizing the legacy of our industry and the complex challenges that fashion faces as a cultural and industrial system. Today we must provide concrete answers,” said Carlo Capasa, president of the Camera Nazionale della Moda Italiana and member of the board of trustees of the Camera Moda Fashion Trust.
Each of the four winning brands will receive 50,000 euros in financing, as well as business consultancy and one-on-one training starting in June.
Camera Moda Fashion Trust has supported 33 designers in total since its establishment and until 2024, donating over 1.1 million Euros.
Meet the 2024 Grant Recipients
Since the launch of his eponymous brand during the pandemic, the designer Andrea Adamo Having cut her teeth at Elisabetta Franchi before working in Roberto Cavalli’s eveningwear department, as well as other design roles at Zuhair Murad, Ingie Paris and Dolce & Gabbana, the artist put the beauty of the female body at the center of her creativity. opinion. Known for her body-hugging, sensual knitwear styles, she held her first fashion show in Milan in February 2022 and continued to do so until last season. The Andreādamo brand has attracted the attention of major international retailers such as Modes and Sugar in Italy, Tsum in Moscow and Harvey Nichols in London, as well as Selfridges, Net-a-porter and Antonia, for which it has created capsule collections.
The Row, Loewe and Alighieri graduate, designer Niccolò PasqualettiTheir androgynous designs are supported by a sustainable and artisanal approach, which has already won them a grant in the 2023 edition of Fashion Trust. They were also among the 2022 LVMH Prize semi-finalists and attracted the attention of retailers such as Ssense, Machine-A, The Broken Arm and Dover Street Market Ginza.
Francesco MuranoBeyoncé’s unexpected boost to visibility came when the designer was about to graduate from the Istituto Europeo di Design in Milan and requested some of her designs for her “Spirit” music video. Along with her aesthetic of draping, tailoring and form-fitting blends, her business model has been shaped from the beginning by her serendipitous connection to the world of celebrity. After overcoming the pandemic, she established a personalized distribution model that, in the designer’s words, allowed for greater flexibility.
Queer culture is at the center Lorenzo Seghezzi‘s fashion message aims to make social, cultural and political statements to empower the LGBTQIA+ community of which they are a part, by challenging gender identity norms and the male-female binary in clothing. After attending the Liceo Artistico di Brera high school in Milan and graduating with a degree in fashion design at NABA, Nuova Accademia di Belle Arti, they introduced their first full-fledged collection at the 2020 edition of the Alta Roma showcase and introduced two additional lines along the way. Disruptions caused by the epidemic.
The fifth winner is Max&Co, which awarded Victor Hart, born in Ghana but based in Bologna, Italy, a prize of 20,000 euros and the opportunity to join the contemporary brand’s design team for a special project. was chosen by. “Design for Change” program of Max Mara Fashion Group record label.
Hart is in the early stages of growing her youth fashion brand. After studying painting and sculpture in her home country and moving to Italy to attend Haute Future Fashion Academy in Milan, she began her career in textile and sustainability design consultancy before launching her eponymous fashion brand in 2021. The brand focuses on hybrid technologies, workwear that is highly informed by its tailoring and crafted largely from dead denim pieces.
Capasa on this year’s jury panel; Roberta Benaglia, CEO and co-founder of private equity fund Style Capital SGR; Umberta Gnutti Beretta and Warly Tomei, co-founders and co-chairs of Camera Moda Fashion Trust; Margherita Maccapani Missoni, CEO and creative director of Maccapani; Laudomia Pucci, president of Emilio Pucci Heritage; fashion photographer Giampaolo Sgura; Elia Maramotti, brand director of Max&Co. and member of the Max Mara Fashion Group Sustainability Committee; Max&Co.’s head of omnichannel retail, Maria Giulia Prezioso, alongside Anna Dello Russo, Afro Fashion Association founder Michelle Francine Ngonmo, stylist Lorenzo Posocco and digital personality Tamu McPherson.
Founded two years ago, Camera Moda Fashion Trust officially started its full-fledged operations in 2019. He had previously donated to Act N.1, Coliac and Blazé, Vitelli, Cormio, Niccolò Pasqualetti, Marcello Pipitone, Florania and Setchu. In addition to private donors, the organization also relies on Italian brands that contribute annual donations.
Max&Co was seen in the 2024 edition. He returns as the foundation’s main patron, alongside luxury e-retailer LuisaViaRoma as patron.
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