On Monday night, Cher looked every inch the dazzling septuagenarian at her premiere. cyclists In Hollywood. Wearing a cropped leather jacket, sparkly black cargo pants and fluttering long eyelashes, the 78-year-old challenges the idea that you should “tone down” your fashion and beauty choices with age. Her skin looked young and vibrant; she had a peach-pink flush on her cheeks and lips and prominent eyebrows.
According to Trish McEvoy, a makeup artist and brand founder in her 70s who has previously styled the faces of Angelina Jolie and Sarah Jessica Parker, Cher did it right. According to McEvoy, there’s no point in cutting back on makeup as you get older.
“A lot of people say ‘less is more,’ but I don’t believe it,” he explains to me over Zoom. McEvoy, 74, looks like he’s in his 50s. “Everyone ages differently; in their 40s, like they’re in their late 20s.” “I know women who look older, and also middle-aged women who look older. It’s more about asking yourself how you feel when you look in the mirror.”
Of course, there are days when you may just want to look well-rested without too much makeup, and other times you may want a more defined look. Diana Ross, at 80, is a great example of how to embrace this versatility; She opted for peach makeup and defined eyes at a concert in Michigan earlier this month, while other septuagenarians like Anna Wintour, Helen Mirren and the Queen always look radiant without being overdone.
For McEvoy, no matter your age, the important thing is to evaluate what your skin is really like; For example, if your skin is dry, you will need to use more moisturizing creams and liquid products.
Here’s expert advice for make-up in your 70s.
Focus on brightness
“A young person’s skin has a natural glow to it, so that’s what we wanted to recreate,” McEvoy says. To make your makeup look radiant and healthy, you need to start with good skin care. A BB cream or tinted moisturizer can boost hydration while providing your skin with a light layer of coverage. “If you prep your skin properly and use a moisturizer or primer that gives your skin a dewy look, the makeup you apply over it will last much longer,” she adds. Try Trish McEvoy’s Beauty Boosting Cream SPF35, £65.
Beauty Boosting Cream SPF35, £65, by Trish McEvoy
Hiding ‘pinpoint’
Pigmentation or uneven skin may become more common as you get older. Wearing a generous coverage of sun protection every day can help protect your skin against future sunspots and pigmentation, but McEvoy says to cover up any existing, the “cure spot” is concealment by applying a thick cream-like concealer to just the small areas where you need it. suggests. and mix it slowly.
“If you use concealer only in the small areas where you need it, rather than covering the face with too much product, you’ll still maintain the healthy glow of the ‘real skin’ underneath,” she says. Try it with Studio Finish SPF35, £20, Mac by Concealer Brush 20, £3.90, Edy London.
Studio Finish SPF35, £20, from Mac; Concealer Brush 20, £3.90, Edy London
Add some warmth
“The warmth on your skin makes you look well-rested,” says McEvoy. This means bronzer, which is often overlooked when wearing makeup but can make a huge impact on the overall “healthy” appearance of the skin. “As we get older, our skin can look paler, so using a gentle bronzer adds texture and warmth to the skin,” she adds.
Apply a cream-coloured bronzer along the jawline to define the area and over the cheekbones and temples to add a sun-kissed look. According to McEvoy, creams are more suitable for older skin as they also add moisture to the skin. Try Saie’s Sun Melt Natural Cream Bronzer (£26).
Sun Melt Natural Cream Bronzer, £26, from Saie
Colors to try
According to McEvoy, pinks and peach tones on the lips and cheeks can bring fresh vitality to skin over the age of 70. But instead of a glossy opaque lipstick, adult lip glosses in bright colors can add a youthful look without feeling too strong. colour. Blush placement on the cheeks is important. “You want to apply it above the cheeks to provide additional lift,” says McEvoy. Try the Color Fuse Longwear Glassy Lip and Cheek Stick from Haus Labs, £30. For the eyes, don’t be put off by black gel eyeliners, but McEvoy thinks dark gray eyeliners are perfect for giving the face a more ethereal look.
Color Fuse Longwear Glassy Lip and Cheek Stick, £30 from Haus Labs
Describe your features
“As we get older, we lose definition in our features,” says McEvoy. “So we need to bring that definition back to our lips and eyes with lip liner and eyeliner.” Lip liners don’t have to look obvious or even visible; match the color with your lipstick; All it does is accentuate the lip line and prevent your lipstick color from spreading into the fine lines around the mouth. Try Monika Blunder Beauty’s Hot Line Lip Pencil, £22.
McEvoy is a big believer in tinting brows, even if they’re gray, to give you a natural look, and “tightening” the upper lash line with a pencil (by gently pressing the product between the lashes) for a very natural look. . “This ‘invisible line’ also instantly makes your lashes look thicker,” she adds. Try Trish McEvoy’s Intense Gel Eyeliner, £22.
Hot Line Lip Pencil, £22, from Monika Blunder Beauty; Intense Gel Eyeliner, £22, from Trish McEvoy