The 5 Best Personalized Vitamin Subscriptions of 2024: How to Shop Safely
Taking a daily multivitamin can certainly help with any nutritional gaps you have in your diet. However, there’s a growing interest in personalized vitamin subscriptions, as these might better tailor to your needs if you have health conditions or specific dietary restrictions. In our research, we also found that the best personalized vitamin subscriptions can often be more convenient, offer education and recommendations through their assessments, and give you access to nutritionists or doctors on board.
“The reason vitamin subscriptions exist is because compliance is hard,” says Nayan Patel, PharmD, board-certified pharmacist and founder of Auro wellness. He understands that knowing what vitamins you might need can be overwhelming, but says that a good personalized vitamin subscription “is a great start to help slowly improve your supplement regimens as you work to get educated.” That said, he always suggests speaking with your practitioner to see what works best for you.
Meet the experts: Nayan Patel, PharmD, board-certified pharmacist and founder of Auro wellness; Megan Hilbert, R.D.N., registered dietitian nutritionist at Top Nutrition Coaching.
But how do you if you can trust a personalized vitamin subscription company? “Some companies are highly transparent with doctors and dietitians on board—which means they are likely safer than other brands without medical professionals on staff,” says Megan Hilbert, R.D.N., registered dietitian nutritionist at Top Nutrition Coaching.
Additionally, you want to make sure the quality is up to standards. Dr. Patel suggests checking to see that the company performs third-party testing or holds a certification by the National Sanitation Foundation. An NSF-certified product just means it undergoes product testing and development inspections to ensure the products comply with strict standards.
We expand more on this below, along with the best personalized vitamin subscriptions vetted by nutritionists, testing, and reviews.
Dietary supplements are products intended to supplement the diet. They are not medicines and are not intended to treat, diagnose, mitigate, prevent, or cure diseases. Be cautious about taking dietary supplements if you are pregnant or nursing. Also, be careful about giving supplements to a child, unless recommended by their healthcare provider.
“/>
Skip to Content
1
Best Overall Personalized Vitamin Subscription
Hum Nutrition
Hilbert recommends HUM Nutrition supplements because they have “a wide variety of products that are third-party tested and give access to registered dietitians for questions or concerns in your supplement routine.”
You start by taking a short quiz that asks about your daily diet, exercise, and health habits. At the end of it, you get your quiz results, which give you preview of what vitamins they think that would most align with your health goals—plus an idea of how often you would get your subscription box. Price will vary depending on your recommendations. When I tested signing up in 2024, I was recommended three supplement bottles at under $60 total for my first monthly box.
I myself have used HUM Nutrition Daily Cleanse vitamins for years. I originally took the prebiotic vitamins to work towards more balanced gut health and digestion. Not only did it help with my stomach issues, it also naturally helped get rid of some of my acne.
What a reviewer says: “I have a weak immune system and wanted to incorporate vitamins for daily nutrients. I have found my skin seems more supple and overall I feel the benefits.”
Third-party tested?
Yes
Assessment
Quiz
Shipping
Free on orders over $50; ships monthly
2
Best Personalized Multivitamin Subscription
Vous Vitamins
Pros
Founded by doctors
Products are FDA-cGMP compliant
Offers a 1-month free trial
Cons
No access to nutritionist or doctor
Vous Vitamins was founded by two doctors, a medicine physician and endocrinologist who noticed a need for transparency and education when it came to consumers and what vitamins they needed.
You take a short quiz asking about your health concerns and goals, plus your eating and exercise habits. When testing out the signup process, I was quoted $91 for a custom formula subscription that would last me three months. Keep in mind that price varies on your results.
Vous Vitamins’ products are not third-party tested; however, they are built on standards defined by Good Manufacturing Practices (GMP). These are FDA-enforced regulations that ensure proper manufacturing of pharmaceuticals. They also are NSF-certified.
What a reviewer says: “I like the fact that it is tailored to my needs, the pills though they are larger have a fun light blue coating that makes it easier for me to swallow (compared to some other large non coated ones). I feel like I have had a little more energy, and not craving/eating so many things since my body is getting the vitamins I need to stay healthy.”
Third-party tested?
No, but products are GMP-certified by NSF
Assessment
Quiz
Shipping
Free for subscriptions; ships every 3 of 6 months
3
Best for Those With Dietary Restrictions
Persona Nutrition
When testing signing up for Persona, I was impressed by how in-depth the assessment was compared to competitors’. Along with asking about general health goals and daily fruit and veggie intake, the questionnaire asks about dietary restrictions, menstrual cycle, sleep schedule, and even any medications you might take. This is a good way to prevent any harmful drug interactions.
Though thorough, the assessment is quick and takes less than 10 minutes. At the end of it, you get a custom “prescription” of daily vitamins that Persona would send you in little daily packets. After first-timer discounts, I was quoted just under $50 for 28 packets, or my first monthly box. What’s more, subscribers get access to a personalized nutritionist.
What a reviewer says: “I’m nearing the end of my first month on Persona. I absolutely love these vitamins! I noticed a change in some things fairly quickly, and am still noticing changes in other areas. I feel great.”
Third-party tested?
No, but products are made sure to be cGMP compliant
Assessment
Quiz
Shipping
Free shipping over $50; ships monthly
Advertisement – Continue Reading Below
4
Best Personalized Vitamin Subscription for the Whole Family
Ritual
While not 100% personalized, Ritual feels custom in the fact they offer vitamins for men, women, and children and their various health needs. Whether you’re pregnant, suffering from poor sleep, or just need a daily multivitamin for overall health, Ritual has it.
Ritual claims transparency with their Made Traceable certificate, which means you can track down ingredients, sourcing, and testing.
All Ritual vitamins are also non-GMO, which means no genetic engineering was involved in production. Select products, like the Women’ Essential Multivitamin, is USP-certified. This means that the supplements only contain the ingredients provided on the label, in the stated dosages.
Prices vary by supplement, ranging from $25 to $88.
What a reviewer says: “[It] “It helps me concentrate and gives me energy throughout the day. It has all the vitamins I need and I love that it’s vegan.”
Has it been third-party tested?
Yes
Evaluation
None
Transport
Free shipping on every order; flexible subscription
5
Best Personalized Protein Subscription
Lucrative
Although Gainful does not offer vitamins offers daily nutrition with a special protein subscription. Instead of vitamins, you get daily powdered greens, customized protein powder, pre-workout formula, hydration powder, collagen, and fiber. Gainful is a great choice for athletes or those looking to build and maintain muscle.
You start by taking a test that asks about your fitness goals, your exercise regimen, and your height and weight. Then, you get some recommendations for the best subscription for you. During my sign-up process, I was offered 28 days of performance greens, 14 servings of their signature protein powder, 14 servings of their pre-workout formula, and 21 servings of their hydration powder for a total of $143.
One commentator said: “This protein changed everything for me. My strength, endurance and muscle composition improved so much that it shocked me.”
Has it been third-party tested?
No, but products are processed in cGMP certified facilities
Evaluation
Exam
Transport
$5.99 shipping or free shipping on orders over $60; customized shipping frequency
How to choose the best personalized vitamin subscriptions?
Both Hilbert and Dr. Patel look for specific testing claims and transparency when choosing the best personalized vitamin subscriptions. “We only work with doctors who can create a personalized plan for each patient and use WholeScripts to deliver personalized vitamin packages each month,” Dr. Patel says. (Side note: WholeScripts is a platform that patients and practitioners use for their supplement shopping needs).
Here are some factors to consider when choosing the best personalized vitamin subscription, according to our experts:
✔️ Third-party testing: Hilbert and Dr. Patel emphasize that caution should be taken with third-party testing—that is, having an impartial, outside source examine the company’s products for quality control.
✔️ USP approved or NSF certified seal: If the products are not third-party tested, our experts recommend that the company should have at least one of these certifications. As we mentioned earlier, NSF certified means that the company is regularly reviewed by the National Sanitation Foundation to ensure that it adheres to rigorous standards and procedures through product testing and development audits. USP certified means that the United States Pharmopecia, a nonprofit organization dedicated to improving global health, has made sure that “the supplements contain the ingredients listed on the label in the amounts specified and meet acceptable limits for contaminants such as heavy metals, pesticides, dioxins, furans, PCBs, and microbes.” ✔️ Professional healthcare providers on board: It just means better transparency. “I like to see consumers have the ability to chat with a specialist or set up an appointment with personalized vitamin companies because they can get even more personalized advice,” Hilbert says.
✔️ Comprehensive assessment: While an online exam can help a company better understand your health goals and concerns, Hilbert says it’s not a substitute for guidance from a professional health care provider when it comes to assessing gaps in patients’ diets. The exam is usually designed to be quick and convenient, but the more questions it asks about your lifestyle and current health, the better.
Advertisement – Continue Reading Below
Should I trust personalized vitamin subscriptions?
Our experts say yes, as long as you know what to look for (pay attention to the factors listed above). Hilbert cautions readers to avoid brands that claim to have technology that no other company or doctor’s office has to assess nutrient or supplement needs. “This is a big red flag that they’re using unproven technology to assess nutrient deficiencies, as ‘precision’ nutrition in the specialty market is still in its infancy,” she says.
Hilbert also likes to stay away from companies that don’t have health professionals on staff or running the company. “This isn’t a surefire way to get a quality product, but oftentimes the product is less likely to have negative supplement interactions and/or be of better quality,” he says.
Beyond that, it’s up to you to be a smart consumer. For example, Dr. Patel reminds us that the key is to get what you need. “Over-supplementation is not healthy and can sometimes even harm liver and kidney health,” he says.
Is it worth paying more for vitamins?
It depends on who you ask. Dr. Patel thinks so. “If the quality is superior, it’s worth paying more. It’s essential to work to educate yourself or consult a doctor on best practices and products,” he says.
On the other hand, Hilbert doesn’t think price is always a good indicator of quality. “Making sure the products are in therapeutic doses, have been evaluated for purity, and have been third-party tested are the most important factors I look for when evaluating supplement quality,” he says.
In our research, we found that some experts argue that cheaper vitamins are just as effective as their more expensive counterparts; in most cases, you’re probably just paying for the brand name. Other experts don’t believe this is the case. For best results, talk to a doctor you trust if price is a deciding factor.
How we chose the best personalized vitamin subscriptions
I’ve been testing HUM Nutrition products for years, as long as they’ve been part of my daily supplement intake.
We consulted Nayan Patel, PharmD, a board-certified pharmacist and founder of Auro Wellness, and Megan Hilbert, RDN, a registered dietitian nutritionist at Top Nutrition Coaching. Our experts shared their professional advice on what to look for when choosing a personalized vitamin subscription, and we did some research based on their insights. Hilbert alsoI recommend HUM Nutrition.
Advertisement – Continue Reading Below
Why should you trust us?
For over 70 years, Prevention has become a leading provider of trusted health information, offering readers practical strategies to improve their physical, mental and emotional well-being. Our editors consult with medical experts to guide our health-focused product selections. Prevention We also review hundreds of reviews and often perform personal tests conducted by our staff, helping you make informed decisions.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy policy