MrBeast Launches Logan Paul and KSI ‘Healthy’ Lunchables Competitor

• MrBeast, Logan Paul, and KSI have introduced a new meal kit called Lunchly.
• It includes the Feastables bar, Prime beverage and one of three main course options.
• They claim it’s a “better for you” alternative to Lunchables.
• However, despite some developments, it is still not a healthy choice for children.
• Experts recommend that you pack your child a lunch that includes fruits and vegetables.

MrBeast, Logan Paul, and Olajide “KSI” Olatunji, whose real name is Jimmy Donaldson, have announced that they will be collaborating with their own “healthier” product called “Lunchly” to compete with Kraft Heinz’s Lunchables meal kits.

But this isn’t their first foray into the food and drink industry – MrBeast’s Feastable chocolates and Paul and KSI’s Prime energy drinks are already available nationwide.

The online influencers’ “better for you” lunch combos will include one of three options: Fiesta Nachos, “The Pizza,” or Turkey Stack ’Ems. They’ll be served with a Prime hydration drink and a Feastables chocolate bar.

The Lunchly website does a head-to-head comparison between Lunchly and Lunchables, and it turns out that Lunchly is indeed lower in calories and sugar, and Lunchables provide an electrolyte boost that is not found in the Capri Sun drink.

So, is Lunchly really as healthy as it is promoted? We asked nutrition experts for their opinions.

But it doesn’t contain caffeine, which sets it apart from Prime energy drinks, which contain 200 milligrams of caffeine per 12-ounce can.

“The entree options—turkey and cheese, pepperoni pizza, or nachos—are all highly processed,” she added.

One of Lunchly’s biggest issues is its sodium content, Oladitan said.

“Like most processed foods, Lunchly meals provide more than 20% of the recommended daily salt intake in a single serving,” she noted.

Excess sodium is associated with an increased risk of high blood pressure, according to Oladitan.

“Studies have shown that children between the ages of 2-19 almost twice as much “They are exceeding the daily recommended sodium intake, which puts them at risk for long-term health problems,” she said.

“Additionally, Lunchly is missing two critical food groups — fruits and vegetables,” she said. “Without these, kids miss out on vital nutrients, fiber, and phytonutrients needed for overall health.”

Oladitan summed up his thoughts on Lunchly this way: “While it may be easy to use, it is far from a healthy option.”

So what about Lunchly’s claim that it’s at least a better option than Lunchables?

Commenting on these two products, Dr. Dimitar Marinov, a medical doctor specializing in Nutrition and Dietetics and also holding a PhD in Preventive Medicine and Nutrition, said, “Although they are marketed as a better and ‘healthier’ alternative to Luteables, it will be more difficult to face the reality.”

She said the products featured on Lunchly “are not nutritional powerhouses” and “instead are in the form of processed foods.”

Marinov said it’s important to check the nutrition label on any packaged foods you buy, including pre-packaged lunch kits like Lunchly and Lunc.hables.

Comparing the two, he said that they were close to each other in terms of healthiness.

“While Lunchly is starting to offer small improvements like whole-grain crackers and leaner meats, it still contains processed foods and added sugars,” Marinov said.

“Overall, the real problem is Lunchly’s marketing strategy,” he added. “Paul and MrBeast are probably giving parents the wrong idea by labeling Lunchly as a ‘healthier’ option.”

Marinov added that both Lunchly and Lunchables are processed foods and should be consumed in moderation.

“If you as parents really want to encourage your child to eat healthy,” she concluded, “you should consider packing fresh fruits, vegetables, and whole foods instead.”

To make this a fun activity, Marinov recommends getting your kids involved.

“First of all, it will significantly encourage healthier eating habits,” he said.

Online influencers MrBeast, Logan Paul, and Olajide “KSI” Olatunji are teaming up to offer a lunch kit called “Lunchly,” which they claim is “healthier” than Lunchables.

But nutritionists say the ingredients are still not healthy. Despite the small improvements, they are still processed foods that are high in sodium and saturated fat.

They are also missing out on vital fruits and vegetables that children need to stay healthy.

A better option is to pack a healthy lunch for your child that includes fresh fruits, vegetables, and whole foods.