MILAN — The upcoming edition of Milan Fashion Week is planned to open with a bang, according to the preliminary program presented by the Italian fashion chamber on Wednesday.
The event, which will take place between January 12-16, will begin with Sabato De Sarno introducing his menswear vision for Gucci at 15.00 BST. Sandwiched between the Billionaire and Dsquared2 mixed fashion show, Stone Island will also hold its first fashion show in the city’s La Cattedrale industrial area later the same day.
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“As we enter Stone Island’s next chapter, Milan Men’s Fashion Week provides us with a platform to gather our community and share Stone Island’s new manifesto, which speaks to the unique heritage, values and mission of this iconic brand,” he said. Former Gucci executive Robert Triefus, who was appointed CEO of the Moncler-owned outerwear company earlier this year.
On the presentation front, on opening day Brunello Cucinelli will make his first appearance in the official program of Mordecai, the new brand launched by Boglioli and former Moncler designer Ludovico Bruno earlier this year. As reported, Kiton will also stage “Tailoring School.” Journey to Education” exhibition, organized in partnership with the Triennale Milano museum, to celebrate the in-house academy and highlight the importance of craftsmanship and the education of the next generation of tailors.
The next day, names such as Fendi, Emporio Armani, MSGM, Neil Barrett and Philipp Plein will stage their fashion shows, and Woolrich Black Label by Todd Snyder will be showcased in a presentation format.
As reported, Etro set aside January 14 to unveil its new men’s tailoring collection and cut the ribbon on its first store dedicated solely to the line and bespoke service on Via Montenapoleone in Milan. The fashion house will skip a fashion show event this season and opt for a mixed fashion show in February.
Moschino is also not on the schedule this month, as it is presenting its men’s fall 2024 collection as well as its women’s pre-fall 2024 collection. The series was designed by an in-house design team; After the tragic and sudden death of Davide Renne, the creative team of the brand was left empty.
Tod’s, which is in a transitional phase as it awaits Matteo Tamburini’s debut in February, will present its fall 2024 men’s collection on January 14. The day will be filled with highly anticipated shows by Prada at 14:00 CET and JW Anderson at 7pm. pm CET and other exits. These include the first show in Milan of Pronounce, the Shanghai-based fashion brand founded by Yushan Li and Jun Zhou; The launch of Institution, the sole brainchild of Galib Gassanoff, former designer of Act N.1; and the first men’s collection from shoe brand Stuart Weitzman, among others.
Giorgio Armani and Zegna will revive their usual time slots on January 15; the former will stage its show in its historic center on Via Borgonuovo at 11:00 am (CET), while the latter will set the timing for 15:00 CET but is yet to reveal details about the location. .
On the same day, Filippo Grazioli will also present his latest menswear work for Missoni alongside Dhruv Kapoor, Lessico Familiare and independent brand Noskra.
In keeping with post-pandemic tradition, the closing day will feature digital-only showcases (mostly from independent brands), bringing the total number of appointments in the program to 74 across shows, presentations and events.
Assessing the increasing impact of Milan Fashion Week on the economy of the entire city, the local municipality said that the event in September broke a record with sales of 88 million euros in restaurants, transportation, hotels and other services.
Italian fashion chamber president Carlo Capasa instead offered updated sales forecasts for 2023. Sales generated by the country’s fashion and related industries (including textiles, clothing, leather goods, footwear, jewellery, eyewear and cosmetics) are expected to increase by 4 percent compared to last year, reaching 102.8 billion euros.
Çapasa underlined that especially men’s clothing and accessories sales increased by 5 percent compared to last year and constituted 20 percent of the total sales produced in these product categories.
The cautious forecast for overall sales for the current year is the result of the slowdown recorded in the third quarter of 2023. The retail channel showed particular fatigue, with apparel sales falling 4.7 percent and 5 percent in September and October, respectively. shoe sales decreased by 3.4 percent and 3 percent in the same months.
According to the data shared by the organization, general sales projections for 2024 will increase between 3 percent and 4 percent, following this year’s increase rate.
In 2023, exports are expected to increase by 5 percent compared to last year and reach 90.6 billion euros.
In the first eight months of 2023, exports remained the key driver for the sector, increasing by 6.3 percent overall but at a different pace across different categories. Compared to the same period last year, there was a 3.2 percent increase in basic sectors such as textiles, clothing, leather products and shoes, while there was a 16 percent increase in jewelry, glasses and cosmetics categories.
At that time, the most preferred destinations for Italian fashion were France, Germany and the USA, followed by Switzerland and China.
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