You might just be thinking of digging into your autumn wardrobe, but preparations for the festive season have already begun at Liberty London. If you’re absolutely not ready to think about Christmas, look elsewhere now, but those happy to embrace some early cheer will be pleased to hear that the Liberty beauty advent calendar for 2024 is on sale.
Beauty advent calendars have become a huge category with more and more brands offering their own products every year, but the iconic London retailer remains the most coveted among luxury and niche beauty fans. No one is making it bigger, better, more beautiful.
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Since the long-loved department store released its first calendar in 2014, shoppers have queued for hours along Carnaby Street on launch day, hoping to score one before shelves are quickly cleared. The calendar remains the brand’s fastest-selling product in history — but luckily, you can order your calendar online today, without sore fingertips or feet.
Before you treat yourself to some early holiday cheer, see everything you want to know about 2024’s Freedom calendar here…
Freedom advent calendar value
Annual shoppers won’t be surprised to learn that the 2024 Liberty calendar is a great gift full of eye-catching brand and product selections. This year’s bid is worth around £200 more than last year, with a collective value of £1205, but the price remains just £260. Even better, a handful of extra special boxes contain £1,000 worth of Liberty gift cards to revamp your winter wardrobe.
Freedom advent calendar content
Celebrating the 10th anniversary of the Freedom Advent Calendar, this year’s offering is packed with seriously luxurious treats. There are eight brand new names, 18 full-size products and 15 products that have never been included in the calendar before.
Unsurprisingly, the ingredients are all seriously impressive: Liberty has never let us down when it comes to product selection. Highlights include a full-size bottle of Dr. Sebagh’s Rose De Vie serum is included. At the other end of the skincare spectrum, Sunday Riley’s cult Good Genes (also in full size) is your weekly exfoliant that works by breaking down dull cells on your skin’s surface to give you a fresher look in time for the big Christmas party. La Mer’s Lip Volumizer is the perfect preparation for Byredo’s ultra-luxe satin lipstick; Aromatherapy Associates’ Revive Morning Bath and Shower Oil will make those dull mornings a little more lively.
If you don’t want to spoil the surprise, look elsewhere now; But if you want to know all the details, here is the full content of the 2024 Liberty calendar…
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LBTY – An exclusive new launch
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Dr Sebagh, Rose De Vie Serum 30ml (Full Size)
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Granado, Tonka Wax 80gr
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OUAI, Detox Shampoo Deluxe 30ml
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REN Clean Skin Care, Brightening Dark Circle Eye Cream 15ml (Full Size)
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Verden, Herbanum Hand Cream 75ml (Full Size)
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Aromatherapy Associates, Invigorating Morning Bath and Shower Oil 9ml
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Bibbi Perfume Other Room EDP 10ml
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Sunday Riley, Good Genes 30ml (Full Size)
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Trish McEvoy, Black Intense Gel Liner 1.2g (Full Size)
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Artistique Blush in the shade Surratt, Ponceau (Full Size)
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Davines, Whole Milk 50ml (Full Size)
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Votary, Sensitive Resurfacing Peeling 30ml (Full Size)
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Philip Kingsley, Elasticity Strengthener 50ml (Full Size)
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Byredo, Lipstick (Full Size)
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Paula’s Choice, Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant
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Augustinus Bader, Rich Cream 15ml (Full Size)
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Lisa Eldridge, Emily Shadow Liquid Glitter Eyeshadow (Full Size)
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MZ Skin, Soothing and Smooth Hyaluronic Eye Complex 14ml (Full Size)
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Hair by Sam McKnight, Deeper Love Intensive Care Mask 50ml (Full Size)
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Ex Nihlio, Fleur Narcotique EDP 7.5ml
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Agent Nateur, Holi (Oil) Purifying Ageless Facial Serum 10ml
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La Mer, Lip Plumper 7ml (Full Size)
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Wild Source, Cleansing Melt Balm 20ml
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Vilhelm Perfumery Francis’ Face EDP 10ml
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OTO, Sleep Soundly Pillow Mist 50ml & Sound Scape (Full Size)
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Skin Rocks, Moisturizer (Full Size)
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Liberty, Wildflower Candle 70gr
When does the Liberty advent calendar go on sale?
Liberty Beauty Calendar is now available online and in store. There’s also a £20 discount for members of Liberty’s fantastic subscription club, The Beauty Drop. If you are not a member of the club, you can register your interest now.
If you’re new to The Beauty Drop, know that it’s the legendary store’s incredibly affordable subscription service; This service includes a selection of beautifully packaged premium beauty samples delivered to your door at the start of each season. Membership includes a monthly payment of £20, which you can then redeem for anything you like in the store’s huge beauty salon. Really, it’s a no-brainer for beauty lovers
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