May
Ōura Ring, the smart ring that tracks sleep, activity, stress and more, has added its third new retail partner in 18 months and is now available online at more than 104 Target locations and retailers. The launch comes on the heels of expansions to Amazon and Best Buy and includes in-store try-ons and ring sizing.
UK-based nail salon Townhouse has kicked off major expansion plans in the US with its first opening in Beverly Hills. The new salon is the brand’s 40th to date (the salon, founded in 2018, opened 30 stores last year alone) and the first of at least five additional salons planned to open in Los Angeles by the end of 2024.
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WooWoo, the body and women’s care brand sold on Free People, Anthropologie and Amazon, added Bluemercury to its retail list, reaching the internet and 24 stores. Launched in the UK in 2016, the brand entered the US in 2021 and counts its vegan hair removal cream and anti-chafe balm among its best sellers.
Playground, the signature care brand founded by Christina Aguilera in 2023, is now available online and in 25 percent of Target doors. The brand, which also sells at Nordstrom, Revolve and Anthropologie, includes “Call Her Daddy” podcast host Alex Cooper and sexual educator/influencer Dr. Counts Emily Morse.
Following the opening of its first Face Sculpting Studio at Nordstrom in Newport Beach, California, last October, NuFace has opened two new studios with the retailer in Los Angeles and Chicago, respectively. The spaces offer signature treatments, complimentary facials and expert-led education; The brand reported a 250 percent increase in sales between the opening of its first 120 square meter studio in October and the end of 2023.
After generating $63 million in sales in 2023 — a 241 percent increase from 2022’s $18.5 million in sales — Australia’s MCoBeauty, known for its most affordable knockoffs, has opened Stateside with Kroger’s Family of Stores, walking through nearly 1,850 doors.
April
Pritika Swarup’s Prakti Beauty has made its first retail push across all five Goop stores and online. The brand, known for modernizing Ayurvedic beauty rituals with products such as the exfoliating PritiPolish and PaviPure detox mask, claims to have quadrupled sales growth in 2023 compared to 2022.
March
Ourside, the luxury perfume brand introduced by Keta Burke-Williams in 2023, is on sale at Bergdorf Goodman as the retailer’s only perfume brand founded by black women. The three eau de parfums, Nostalgia, Dusk, and Moon Dust, retail for $196 each and are “designed for the unfit.”
Dedcool, the home and fragrance brand, is available in 30 Space NK stores in the UK. The brand’s other international markets include Australia and New Zealand, where it sells in Mecca, and Canada through Sephora Canada.
Rizos Curls has launched 10 hero products in 25 Nordstrom doors, including the brand’s best-selling Curl Defining Cream and the exclusive new California Classic hair and body fragrance. Nordstrom joins Target, Ulta Beauty and Thirteen Lune as Rizo’s fourth retail partner.
New York-based esthetician Sofie Pavitt’s eponymous skincare line is available online and in-store in Violet Grey. The California-based retailer will be offering its entire range of Frozen Toner Pads, Clearing Serum and Clean Clean Cleanser.
Le Monde Gourmand 700 is on sale at Ulta Beauty door. The Masstige fragrance brand is being developed by Tru Fragrance & Beauty, which received a majority investment from Monogram Capital Partners this month.
The oral care brand currently available at approximately 7,000 CVS Pharmacy locations nationwide is Boka. The brand, which entered 800 Ulta Beauty doors in 2023 and claims to hold the number one toothpaste spot on Amazon, says it more than quadrupled its growth last year.
SadieB, the Gen Z-focused personal care brand founded in 2022 by sisters Sadie and Abby Bowler, now 21 and 22, has entered the doors of 507 Target. The brand offers hair and body care priced at $14 and under, and is also a public interest organization that partners with Girl Up to support the mental health and development of girls.
February
Australian sun care brand Naked Sundays has made its US retail debut, arriving in more than 900 Target doors with its hero shimmer mist and mineral primer lotion, as well as two new Target-exclusive products. Founded in 2021, the brand claims to have grown by 800 percent in the US in 2023, driven by TikTok virality.
Charlotte Palermino’s Dieux is handling brick-and-mortar retail. The direct-to-consumer darling, best known for its silicone gel eye masks, will hit 714 Sephora stores on March 13, following its online launch at the retailer last month.
Good Molecules is now available at Target nationwide. Seven of the Gen-Z skincare brand’s best-selling products are available at the retailer, including Tranexamic Acid Discoloration Correcting Serum and Yerba Mate Awakening Eye Gel.
Dolce Glow, the tanning brand that received investment from Miley Cyrus in 2023, entered an estimated 273 Ulta Beauty doors. Founded by celebrity tanning artist Isabel Vita, the brand offers tanning mists, mousses, and lotions and also sells at Nordstrom.
Maesa-backed Hairitage, which launched at Walmart in 2020, has added CVS Pharmacy, Kroger and supermarket chain HEB to its retail roster, entering a total of more than 6,000 new doors. Founded by YouTuber Mindy McKnight, the brand’s product range includes various hair and body care products.
New York-based plastic surgeon Dr. Lara Devgan’s self-titled skincare line launches online this month at Nordstrom USA and will be available at Mecca Beauty in Australia this spring. Current retailers for the line include Violet Grey, Net-a-porter and Moda Operandi.
Sustainable skin, hair and body care brand Geologie has entered more than 800 Target doors. The offering includes the brand’s Clear System and Blemish Buster acne care kits, which retail for $36 and $14.99, respectively.
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Eva NYC, the hair care brand owned by Bansk Group, has reached more than 6,000 Walgreens doors nationwide. Brand president Annie Kolemainen said that the brand, known for its frizz-reducing hair base, has achieved almost 200 percent growth in the last five years.
Af94, Halsey’s cosmetics brand priced at $10 or less, is following in the footsteps of its sister brand About-face with an Ulta Beauty expansion. The brand’s four products, including lip tints, bronze and highlighter duos, and liquid eyeshadows, are available online and in-store at the retailer.
The wellness patch brand, named after acupuncturist and fertility expert Ross J. Barr, has launched in Violet Grey. The brand offers a variety of healing, calming and sleep patches enriched with natural ingredients such as safflower, red peony root and coix seed.
Celebrating its 40th anniversary in 2023, Olehenriksen is now available at Ulta. The Scandinavian beauty brand’s brightening eye cream, vitamin C serum, dark spot toner and peptide moisturizer and lip care are available at the retailer.
Also at Ulta, Dime, founded by estheticians, expands to more than 500 doors. Launched in 2018 by husband and wife duo Baylee and Ryan Relf, the vegan skincare brand’s best-selling products include Dewy Day Cream and witch hazel toner.
In February, Ulta will launch cool makeup brand Charlotte Tilbury’s assortment online and in 600 stores. Sales chief Monica Arnaudo told WWD Charlotte Tilbury received more than 1 million searches on ulta.com in the 12-month period.
Latin-based makeup brand PDL Cosmetics has entered Thirteen Lune. Four of the brand’s stockkeeping units, including bullet and liquid lipsticks, lip gloss and cream eyeshadows, are now available online and will be available in stores in February.
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