It’s impossible to predict what a celebrity will wear to the Cannes Film Festival because, to maximize the drama, the details of their outfits are always kept secret until all is revealed on the red carpet. But as the 77th annual event gets underway on Tuesday, one thing is certain; A protest will probably start.
Given this situation, there may be turmoil from the #MeToo movement Media sectionA French investigative online newspaper has threatened to publish the names of 10 actors and directors accused of sexual abuse, including those whose films will be released. A group of festival workers are also calling for a general strike due to “the ‘precarious’ situation of their freelance workers.” Cannes could also be used as a stage by activists as the Israel-Hamas and Russia-Ukraine wars intensify.
Cannes has been used for protest, from the powerful #MeToo demonstration in 2018 after film mogul Harvey Weinstein was arrested for rape, to Ukrainian influencer Ilona Chernobai dousing herself in fake blood on the steps of the Cannes Palais last year. Who can forget #Flatgate in 2015, some women attended its premiere Carol They were expelled and made headlines around the world for wearing flat shoes instead of high heels.
Of course, no action will threaten to stop the show business at this event. Big players in every luxury field (fashion, jewelery and watches, cosmetics, shoes and accessories) use all areas of the festival, from the red carpet to press conferences to parties held in beach clubs and on yachts. Funds that will showcase their spring-summer collections on actors, models and influencers who are part of the scene.
As Chopard co-president and artistic director Caroline Scheufele says, Cannes is “the most media-covered event after the football World Cup.” Palme d’Or reward, puts.
Another reason why Cannes is such an important moment in the fashion calendar is that films that premiere there often receive Oscar nominations. Cannes usually kicks off the Oscars campaign to strategize for the coming year, and the festival is a crucial place where luxury’s finest can work with celebrities who are contractually obliged to wear their clothes (known as “brand ambassadors”), as well as scout new talent. talent and charisma can persuade “tomorrow’s customers” to make purchases. After Gaël Morel Hooray, mourir, renaître (Living, Dying, Living Again)made the cut for the festival’s Official Selection; for example, Chanel signed 22-year-old French actress Lou Lampros, who starred in the romantic drama.
“You see all the fashion brands almost fighting to get actors to wear their clothes at Cannes,” former editor Carine Roitfeld explains. Vogue France. “Today, the red carpet on Instagram has become a phenomenon and can be a huge profit for brands.”
Some say the Met Gala now rivals Cannes in terms of sheer pageantry; although the former is a one-nighter, the latter can offer several major red carpet moments. These include the film’s lavish premiere on opening night, where an international group of actresses and models – ambassadors of the festival’s official makeup sponsor L’Oréal Paris – dolled up for the paparazzi, and the Cinema Against AIDS event.
The annual charity auction raises money for the AIDS Research Foundation. Roitfeld has been curating the style components since 2012, selecting the models who appeared on the red carpet outside the event’s legendary venue, the Hotel du Cap-Eden-Roc. She also curates the catwalk show, which warms up the crowd before the bidding begins.
Considering whether the Met Gala and Cannes are competing with each other, Roitfeld says diplomatically: “It’s not a competition. But it is a bit like that. Models [for the Foundation for Aids Research] They want to look their best and have great photos.”
Protests aside, Cameron Silver argues that staging red carpet photos and video shoots at any film festival is more complicated than ever because everyone on social media is a critic. The retailer, who has advised Balmain and Dolce & Gabbana, admits promoting a big red carpet moment like Cannes sells “fragrance and small items like accessories and bags” [for brands]. A fine piece of jewelery worn by a modern icon like Cate Blanchett can be very appealing to a discerning customer.
“But we are going through a very difficult time where everything people say and do is analyzed, so there can be obligations on both sides,” he adds.
In a 2008 Cannes red carpet interview, Dior ambassador Sharon Stone stated that the earthquake that had recently struck China’s Sichuan Province was “the result of ‘bad karma’ from Beijing’s invasion of Tibet…” She later clarified that her comments were in support of the Dalai Lama, the head of Tibetan Buddhism. For Dior, China was too important a luxury market to disrupt the order… the brand soon distanced itself from the star.
Actors are increasingly appearing on the red carpet in looks inspired by the films they are promoting; This is called “method dressing.” Although imagined in old Hollywood, there have been promotional tours for numerous new films. Barbie, Challengers, sand dune And Bad – we made “method dressing” a fashion phenomenon on the red carpet. It’s fun to watch, and considering it’s all about film promotion, it’s a safe style choice for Cannes this year, and appropriate considering the festival operates one of the largest annual film financing and sales markets.
for the premiere Furiosa: A Mad Max EpicAnya Taylor-Joy got to go on another outing in the “post-apocalyptic press tour style” style her stylist Ryan Hastings designed for her.
Celebrity stylist Jessica Paster reveals that the gala looks she created for clients Aubrey Plaza and Maria Bakalova will reference their competition films. Bakalova portrays Ivana Trump apprenticeBiographical drama about Ali Abbasi’s heyday as a real estate mogul of 1980s New York, United States. “For Maria, it will be about power dressing,” says Paster.
Plaza stars in a supporting role in one of the festival’s most anticipated films. Megalopolis. Francis Ford Coppola’s “passion project,” a sci-fi Roman epic, features a masterful wardrobe by Oscar-winning costume designer Milena Canonero. “I reference the past and the future for Aubrey,” says Paster.
BarbieCannes director Greta Gerwig oversees the Cannes jury, which includes Lily Gladstone, Eva Green and Lebanese-Canadian filmmaker Nadine Labaki. Given the current uneasiness, female judges may wear black or trouser suits to premieres. For formal occasions, the simple dress mode symbolizes a commitment to #MeToo, even though it goes against the sartorial ethos of Cannes.
“[Gerwig] He has so many options,” one source told me.