New, Improved and Expanded Innovations in Prescription Diet Product Portfolio Supports the Unique Nutritional Needs of Cats and Dogs with Highly Delicious Diets
OVERLAND PARK, Kan., January 11, 2024 /PRNewswire/ — Ahead of NAVC’s VMX 2024, Hill’s Pet Nutritiona division of Colgate-Palmolive and a global leader in science-based nutrition, today announced a series of new product innovations and enhancements to Hill’s Prescription Diet, the #1 Veterinarian Recommended therapeutic pet food line in the United States.
New, improved and expanded Prescription Diet products based on flavor-focused science include:
Hill’s Pet Nutrition Prescription Diet Urinary Care, Gastrointestinal Biome and Food Sensitivities
- Prescription Diet z/d Low Fat Hydrolyzed Soy Dog helping prevent adverse food reactions and promoting healthy skin in dogs with food and oil sensitivities. This food contains Hill’s breakthrough ActivBiome+ ingredient technology, clinically proven to rapidly activate the gut microbiome to support digestive health and well-being. This product is expected to be released mid-March 2024.
- Prescription Diet c/d Multicare Low Fat Dog Nutrition to help manage dogs with fat sensitivity and support urinary health. Food is expected to be released June 2024.
- Prescription Diet Gastrointestinal Biome Stress Cat It is an upgrade to the existing Gastrointestinal Biome cat product developed to help manage stress in cats with GI issues. This diet helps regular stools in as little as 24 hours. Formulated with ActivBiome+ ingredient technology, a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestive health and well-being. This product is expected to be released June 2024.
- Prescription Diet c/d Multiple Maintenance Stress Feline’s new wet flavors It is clinical nutrition formulated to reduce stress, a risk factor for common urinary symptoms, and is now available in three new flavors: Vegetable and Tuna Stew, Tuna and Chicken. This product supports urinary health with additional ingredients to help manage stress. New flavors expected to be released June 2024.
Developed using these products. Taste Sciencenamely Hill’s proprietary, evidence-based taste technology approach to help ensure pets enjoy the form, taste and texture of their food.
“Veterinarians often reach out to us as they work to determine the best approach to nutritional support for a patient with multiple concerns. We are tracking these requests and have focused our 2024 innovation plans on some of the most requested diets,” said Dr. Karen Shenoy, U.S. Chief Veterinary Officer for Hill’s Pet Nutrition. “Veterinarians can rest easy knowing that we developed these products using methodology proven to appeal to pets’ taste buds; pets will enjoy eating the food and get the nutrients they need.”
Starting Weight Loss Conversations Earlier and Easier
One in three pet parents are unaware of their pet’s weight problem.one Maintaining a healthy weight is a vital component of pets’ lifelong health, and Hill’s continues to focus on raising awareness about the importance of ending pet obesity.
Dr. “We partner with veterinarians to help pet parents recognize when their pets are overweight and make the weight loss journey a positive experience,” Shenoy said. “Through a powerful blend of ingredients, Hill’s provides a food with the flavor and irresistible taste pets love that stimulates pets’ natural fat-burning ability and keeps them fun and active.”
To help spark easier conversations about weight loss, Hill’s offers a variety of tools for pet parents and veterinarians alike. Some of the highlights include:
- Weight Gain Comparison Wheel. Veterinarians use wheel visualization to help pet parents better understand the health effects of a few extra pounds.
- Flip the Cards. Backed by a veterinarian’s daily nutrition recommendation, pet owners get quick tips on giving healthy treats and exercising their pets.
- Love test. A simple online survey helps pet parents evaluate a pet’s weight by:
- L: Locating your pet’s ribs
- HE: observe from above
- V: Side view
- TO: Assessment of feeding behavior
Dr. “Whether we support veterinarians in helping pets lose weight or meet their other unique needs, we have created a science-backed diet that pets love to eat,” Shenoy said. “Food is a powerful tool in maintaining the health of pets. By providing pets with the best nutrition, we hope to help more pet families enjoy quality years together.”
Flavor is an important component of any pet food, especially those produced to support weight management. Hill’s Prescription Diet Metabolic canned and dry foods are specially formulated to help dogs and cats lose weight and maintain the weight they lose naturally by activating their unique metabolism. In fact, 96% of dogs lost weight at home within two months when fed the Metabolic diet.
To learn more about Hill’s Science of Flavor approach, visit our website Here. To access free tools and resources for pet weight management, visit: endpetobesity.com.
1. 2022 Pet Obesity Study. Association for Pet Obesity Prevention.
About Hill’s Pet Nutrition
Founded 75 years ago with an unwavering commitment to science-based pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and extend the special relationships between people and their pets. Hill’s is committed to pioneering research by scientifically understanding the unique needs of dogs and cats. As a leading veterinarian-recommended pet food brand, knowledge is our first ingredient, with more than 220 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition, as well as our daily wellness product line, Hill’s Science Diet, are sold in veterinary clinics and pet-specific retailers worldwide. To learn more about our products and nutritional philosophy, visit HillsPet.com.
Media link:
Kerry Johnson
kerry.johnson@vmlyr.com
SOURCE Hill’s Pet Nutrition