How healthy is your supermarket loaf? Here’s what to avoid

By | May 9, 2024

Could this be the worst thing since sliced ​​bread? According to a growing body of research, overly processed foods are at the root of much of our ill health; The highest consumers are 24 percent more likely to have a heart attack and stroke and 39 percent more likely to have high blood pressure.

Britain and the United States are the world’s largest consumers of ultra-processed food, and more than half of our daily calories come from plastic packaging.

Alarmingly, researchers are now labeling bread, the backbone of the British diet, as an ultra-processed food, or UPF. This means it has been industrially manipulated to be very different from the original raw ingredients and often contains additives such as preservatives, emulsifiers and stabilizers that you can’t buy at your local supermarket.

More than eight out of 10 loaves we buy come from the supermarket sliced ​​and in a plastic bag; This is the author of the book, Dr. According to Chris van Tulleken, it is an important packaging in itself. Ultra-Processed People: The Science Behind Food This is not Food. Van Tulleken defines UPF as “plastic-wrapped products that contain at least one additive you won’t find in your home kitchen; This includes our seemingly humble supermarket bread.

Not all breads count as UPF. A loaf containing only flour, salt and yeast is simply “processed” and processed food does not cause problems. Most expensive sourdoughs fall into this category.

But the truth is that most of us don’t want to and can’t afford to pay a fiver for our daily bread. So what does this mean for those of us who have been buying brown bread for decades and assuming it’s a healthy choice?

Should we avoid sliced ​​loaf altogether? Absolutely not, says dietitian Clare Thornton-Wood of the British Dietetic Association. While he agrees that freshly made food is better, in the end it’s all about balance. “Bread is good for you,” she says. “It is a source of fiber, calcium and B vitamins.

Whole wheat sourdough can be a great choice if possible, but otherwise opt for something with a variety of grains and perhaps some seeds, which contain added nutrients and fiber. So how does your regular supermarket loaf measure up?

Supermarket loaves rated for health and taste:

  1. Sainsbury’s Soft Multi-Seed Farmhouse Wholemeal Bread

  2. Tesco Whole Wheat Bread

  3. Tesco Finest Whole Seeds and Cereals

  4. Kingsmill Delicious Whole Wheat

  5. Hovis Delicious Whole Wheat

  6. Sainsbury Medium Whole Wheat

  7. Sainsbury’s Stamford Street Co Medium Wholewheat

  8. Vogel’s Soy and Flaxseed Loaf

  9. Collaboration Whole Wheat Toast

  10. Waitrose Organic Seed Half Bloomer

  11. Waitrose Wholemeal Farmhouse

  12. Coop Irresistible Super Seed Farmhouse

  13. Marks and Spencer Wholeseed Farmhouse


one) Sainsbury’s Soft Multi-Seed Farmhouse Wholemeal Bread

£1.20, 800g

Flavor: It has a good hop and nutty flavor to it, as well as crunch in the seeds.

Health: It contains palm oil and ascorbic acid (vitamin C), which is controversial but sustainable. Otherwise, there’s no mess and a perfect 4.1g of fiber per slice. There are also many seeds; 14 percent and four different types.


2) Tesco Whole Wheat Bread

75p, 800g

Flavor: Not much splash and a slightly sandy texture. Nothing tastes good.

Health: There are mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids and calcium propionate, which is a preservative, although not in palm oil. Only 2.5g fiber per slice.


3) Tesco Finest Whole Seeds and Cereals

£1.30, 800g

Flavor: It’s less fluffy and offers a smaller slice than Sainsbury’s Taste the Difference loaf for the same price. It tastes a bit precious; It’s like eating bran.

Health: Contains additives such as diglycerides of fatty acids and calcium propionate; At this price, these are things I hope to do without. Plus, there’s only 2.8 grams of fiber per slice.


4) Kingsmill Delicious Whole Wheat

£1.30, 800g

Flavor: A pleasant smell and taste are accompanied by a pleasant malt taste. I wish it was a little more textured, but it has a very good spring.

Health: It contains an emulsifier and preservative and provides only 2.5 g of fiber per slice.


5) Hovis Delicious Whole Wheat

£1.39, 800g

Flavor: It smells a little sour and tastes weird. He doesn’t have a very good spring.

Health: Contains 2.7 g of fibre, as well as preservatives and emulsifiers; I’d like to see more, especially since it doesn’t taste very good.


6) Sainsbury Medium Whole Wheat

£75p, 800g

Flavor: Something very soft, bulky, with a slight caramel flavor.

Health: Mono and diacetyl tartaric acid esters of mono and diglycerides of fatty acids, calcium propionate and
palm oil – so it’s definitely a UPF nut.


7) Sainsbury’s Stamford Street Co Medium Wholewheat

45p, 800g

Flavor: Pale looking and quite dry texture. There is very little taste, other than a slight nuttiness.

Health: It also contains mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, calcium propionate and palm oil. It is slightly lower in fat and protein than the standard Sainsbury’s version.


8) Vogel’s Soy and Flaxseed Loaf

£2.30, 800g

Flavor: It’s actually a white bread, with speckled seeds, good bounce and not dry. The taste is slightly unpleasant; I want more.

Health: It’s 21 percent made up of grains and seeds (wheat, soy, flaxseed), so it’s a pretty small range and has 2.8 grams of fiber per slice. But there is nothing scary in the ingredient list.


9) Collaboration Whole Wheat Toast

85p, 800g

Flavor: Good bounce and a nice dark brown color. It has a sweet and malty taste.

Health: It contains emulsifiers, palm oil and calcium propionate, but the fiber content is high at 3.5ga slice and the taste isn’t worth much.


10) Waitrose Organic Seed Half Bloomer

£2.20, 400g

Flavor: Good and vibrant, with the most intense seedy flavor; It is also not too hard or sandy.

Health: Five types of seeds (19%) and no problematic ingredients.


11th) Waitrose Wholemeal Farmhouse

£1.45, 800g

Flavor: A reddish-golden color with a good springy texture and a slightly toasted taste. extraordinary

Health: It contains emulsifiers but no palm oil or preservatives. However, it’s slightly lower in fiber than most, with 2.5g per slice.


12) Coop Irresistible Super Seed Farmhouse

£1.75, 800g

Flavor: Interesting and good jump. It might offer a little too much seed for some, but I liked it.

Health: It contains five types of seeds, making it a wide range and has no preservatives, although there are emulsifiers and palm oil.


13) Marks and Spencer Wholeseed Farmhouse

£1.60, 800g

Flavor: Very seedy but with a slightly dusty taste and a slightly gritty texture.

Health: Ten types of seeds and grains account for 13 percent of its content. It contains palm oil and has no preservatives. The emulsifier is rapeseed lecithin, but the jury is out on whether this is better. On the positive side, it offers 3.75g of fiber per slice.

What’s your go-to loaf at the supermarket? Join the conversation in the comments section below

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