L’Oréal will unveil its latest beauty technology innovations at the Viva Technology fair, which opens in Paris on Wednesday, continuing its commitment to personalized, inclusive and responsible beauty, the company said.
Key applications include a realistic, human skin-like technology platform for scientific research and product testing, and a Gen AI beauty ingredient lab called Creaitech that aims to boost creativity. These will add to the likes of the Next Generation AI-powered personal beauty assistant; cutting-edge skin and hair diagnostics and a portfolio of hair dryers based on infrared light technology, among others.
More from WWD
“Those of us who have been pioneering beauty technology for years believe that beauty technology can push the boundaries of what is possible to improve the lives of people around the world,” said Barbara Lavernos, vice president of research at L’Oréal. innovation and technology.
“This week at VivaTech, among other groundbreaking innovations, we are introducing L’Oréal’s Skin Technology: a new bioprinted skin that more closely mimics real human skin, opening up exciting possibilities for researchers in the cosmetics and healthcare industries,” said Lavernos. .
A combination of biology, mechanics and electronics, L’Oréal Skin Technology mimics the broad diversity of human skin, including its ability to tan and heal from injuries, as well as conditions such as eczema and acne. The beauty center is working with start-ups and institutes around the world to further develop technology that can truly be felt by the skin, with the aim of raising product testing standards and preventing animal cruelty, another of the group’s commitments since 1989.
Creaitech’s in-house advanced laboratory is poised to transform the company’s content production and is used as a safe space for AI experiments. This allows L’Oréal to scale the creation of brand-aligned and localized content across its 37 beauty brands and upskill L’Oréal marketers on the latest creative technologies.
To this end, the company is also partnering with Meta on the New Beauty Codes Creators Program to empower the next generation of 3D, AR and AI creators and explore new creative frontiers in beauty. Collaborations were created with a team of 30 creators, especially for La Roche-Posay, which was among the first to use this special service in the content creation process together with the group’s brands L’Oréal Paris and Lancôme, as well as Kérastase.
“With human creativity, technology is at its most amazing, offering people a powerful tool for self-expression and brand expression. Our Creaitech Gen AI Beauty Ingredient Lab is a testament to what a human hand and a gen AI tool can achieve together in creativity,” said Asmita Dubey, L’Oréal’s chief digital and marketing officer.
“With our new brand-specific models, we can train gene AI to recognize our brands’ unique visual codes and launch innovative beauty campaigns faster. Importantly, we can do this without compromising our responsible AI principles, which include not using AI-generated facial, body, hair and skin images to support or enhance product benefits in our external communications.”
While Lavernos and Dubey will jointly headline L’Oréal’s keynote speech titled “Shaping the Future of Beauty with Beauty Technology” at the VivaTech fair on Wednesday, the company’s beauty tech experts will present innovations to guests throughout the four-day event.
These will include L’Oréal Paris’ Beauty Genius, an AI-powered, all-in-one personal beauty assistant that provides users with personalized diagnostics and recommendations 24/7, enabling consumers to learn all about beauty in a simple way.
![L'Oréal Professionnel My Hair [iD] Hair Reader tool.](https://s.yimg.com/ny/api/res/1.2/GtvxB.IvpNoIzhR9SRXKGg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/wwd_409/76541dfe31e3a961590fbad9fad4262b)
In the same spirit, My Hair by L’Oréal Professionnel [iD] Hair Reader represents the group’s first hair color analyzer powered by artificial intelligence. It uses ultra-precise optics to examine hair health and measure hair color, including gray percentage, hair fiber diameter and density, to deliver accurate and personalized coloration to consumers. In the hair department, the AirLight Pro hair dryer is being called revolutionary for combining high-speed wind with infrared light, which the company claims provides better hair quality.
In addition to analysis tools, Kiehl’s Derma-Reader evaluates clients’ skin using clinical imaging technology, measures more than 11 skin features both above and below the skin’s surface, and recommends appropriate ingredients, lifestyle tips, and daily skin care routines. Resurfacer 400 Booster is an at-home beauty device powered by patented nanochip technology and developed to enhance product performance by increasing cosmetic penetration.
As for the sustainability profession, L’Oréal will also highlight its partnership with three players aimed at assessing CO2 emissions from their digital activities and identifying tools to reduce their environmental impact. These include French Sustaintech start-up Impact+, which measures the group’s digital media carbon footprint; French start-up Fruggr, which measures the carbon footprint of the website, and Adgreen, which measures the basic carbon footprint of the company’s content production shoots, so that preventive measures can be taken to reduce the impact.
The best of WWD