Florence Pugh has truly mastered the art of the fashion moment.
Get Dune: Part Two It premieres in New York on Sunday night. The actress wore an ethereal dove gray pleated Valentino couture gown that put her diamond earrings and ear cuff center stage, taken to the next level with futuristic-looking mirror-finish eye makeup and slicked back hair.
This is a remarkable sight in itself; A look of her own alongside Zendaya (in Stéphane Rolland), Anya Taylor-Joy (in Margiela couture), Timothée Chalamet and Austin Butler (perhaps today’s most quirky and stylish red carpet dressers). time. But it gets even more extraordinary when you realize it’s part of an epic fashion puzzle. Dune: Part Two worldwide premiere tour.
The film’s marketing team clearly made an effort to ensure that the lead actors’ red carpet looks reflected the film’s themes and aesthetics. This “method dressing” is an increasingly popular strategy and is also used by Margot Robbie. Barbie.
Each one sand duneThe ‘stars’ looks will need to match the looks of the other actors so there will be a nice photo op at each stop. When you multiply that coordination by the number of premieres and photocalls (London, New York, Paris, Seoul, and Mexico City so far), it gets pretty mind-blowing. It all comes down to awards season, when other celebrity stylists are calling the bagsie for their latest runway looks.
You don’t need to know to enjoy this sartorial spectacle. sand dune The franchise is based on the 1965 science fiction novel by Frank Herbert, about a world in the far future where all “thinking machines” such as robots and artificial intelligence have been banned. Although these factors are the main sources of inspiration for the stylists involved in coordinating celebrity looks, the landscape is not necessarily arid and desert-like.
It’s safe to say that the brief was well and truly nailed by all parties. And the possible goal – to convince people who might not have gone out of their way to watch a sci-fi movie that it’s worth their time – has been completely achieved.
Planning for this has been a long time in the works, says celebrity stylist Rachel Davis, who has worked with Sharon Horgan and Edith Bowman and dressed countless stars for red carpets and press junkets. There is always an element of coordination, she says.
“Normally as a stylist you do this on your own,” he says. “You say you want Florence to wear this gorgeous Harris Reed, but of course it can’t look anything like what she did last time…
“I once designed a presenter for BAFTA and it had to match the outfit the male presenter was wearing. I chatted to her stylist and of course we liaise and coordinate, but it’s on another level, you have to show a lot of flexibility that you wouldn’t normally have to. In this way, they work collectively.”
Davis is too polite to add that there are probably a lot of egos involved, too, and celebrities probably make up the least of them. At this level, even hair and makeup artists will become famous in the industry and their creative contributions will also be valuable.
in london Dune: Part Two Zendaya’s stylist, Law Roach, even walked the red carpet with her at the premiere. Considering he wore the silver robot costume that was first seen in Thierry Mugler’s Autumn-Winter 1995-6 collection and immediately went viral, he probably wanted to take some of the credit that inspired him.
Davis says Alex Babsky, the makeup artist behind Pugh’s silver eyeliner, is the best of the best: “She’s an artist. It really is. “He illustrates each look before making it.”
He’ll also be working overtime: “That’s another thing,” he adds. “Hair, makeup and everything that comes with it. This is a huge task. Everything Florence wears probably has three or four other options.
“Then Alex and [hair stylist] Evanie Frausto will need to come up with ideas for each option. Let’s say, there are three or four clothing options, then you have jewelry, then you have shoes. “Then you have your hair and makeup, and then it has to match what Zendaya or Timothée is wearing.”
There are also advertising or ambassador agreements that oblige stars to wear certain labels and limit possible options. Pugh works so closely with Valentino that her stylist Rebecca Corbin-Murray probably has Pierpaolo Piccioli on speed dial.
And he would have to; Although Pugh wears haute couture as if she was born to do it, she doesn’t have traditional model proportions, so Corbin-Murray has to order each of Pugh’s looks to be custom-tailored.
“All of their looks will be personalized, which makes the whole coordination thing even more difficult,” says Davis. “Because it’s not a case of, ‘Oh, get that off the runway’ – although everyone wants to dress Florence – she’s probably been inundated with offers.
“But they’ve been in the planning stages for a long time, and I think the nature of the movie is science fiction, they probably all wanted to really push it because they could, because there’s always a slight costume element to the movie. most of the time it premieres,” says Davis.
And then there’s the art of knowing when not to be OTT. When Zendaya wore her robot costume from the Mugler archives Dune: Part Two The London premiere “could have been a little rough and ‘Bride Wars“to try to take him down,” Davis says.
Instead, Corbin-Murray styled Pugh in a relatively short, brown sequined, hooded Valentino dress. “I think on this occasion [Corbin-Murray] “I knew Florence could still look fierce just by being cool and calm,” Davis says.
Because Pugh has a superpower of her own in real life: “She knew Florence could hold her own just by being Florence. “Even if you put her in a little black dress, she would still be Florence.” No need for a sci-fi plot.
More from the press tour…
