What Will Beauty’s Age of Transparency Mean for the State of Clinical Testing?
When InnBeauty Project, a rising star in Gen Z skincare since the brand’s launch in 2019, decided to launch its first anti-aging product this January, co-founders Jen Shane and Alisa Metzger knew they had to up the ante somehow to adequately back up their claims. in a new category. “We wanted to show the consumer,… Read More »