Why Generation X Is Beauty’s Most Valuable But Overlooked Demographic
Sandwiched between Baby Boomers and Millennials, Generation X has always been the proverbial middle child of beauty marketing: often overlooked and often underrated. But what they lack in attention, they make up for with care, spending more on prestigious beauty than other generations, according to Circana’s data. And their power is increasing. More from WWD… Read More »