Tag Archives: beauty brands

Which famous beauty brands are really successful?

In the 1400s, God sent a litany of locusts, swarms of frogs, and lice to punish the people, known today as the Plagues of Egypt. In the 21st century, we’ve had some plagues of our own. The first was celebrity perfume. You might recall Beyoncé’s Heat, Sarah Jessica Parker’s Lovely, Britney Spears’ Fantasy, or one… Read More »

Beauty Goes Gold

PARIS — The 2024 Paris Olympic and Paralympic Games are a unique opportunity for beauty brands to spread their message around the world through sports marketing. Running from Friday to August 11 and August 28 to September 8 respectively, this event will be the biggest ever held in France. More than 10,000 athletes are participating… Read More »

Kiehl’s Starts Selling on Amazon as More Premium Fashion and Beauty Brands Warm Up to the Web Giant

Fashion and beauty are starting to make peace with Amazon. From Coach to Clinique, premium brands that once kept their distance are now seeking out the platform. The newest of these is Kiehl’s Since 1851, which went on sale on Amazon on Thursday. More from WWD This shift marks the recognition of two fundamental truths:… Read More »

Generation Z Shops Fragrance for ‘Vitality’ and Other Takeaways from the CEW State of Beauty Report

Between the continued growth of knockoff culture, surprise sales of skin care and the category’s new Gen Alpha advocates, and the rise of US social commerce and AI-driven personalization, the inner workings of the beauty industry are evolving rapidly. On Thursday, CEW’s 2024 State of Beauty Report saw experts from Iced Media, CreatorIQ, Spate, Google,… Read More »