Tag Archives: Dai Yongge

As the financial crisis deepens, take serious cost-cutting measures

How did Reading go from modeling club to the brink?

Reading fans protest Dai Yongge’s ownership – Leila Coker/Shutterstock Located on the outskirts of League One with a fanbase in revolt and mired in financial difficulties, Reading are another cautionary tale of owners reaching for the stars but flying too close to the sun. Dai Yongge’s Premier League dream has gone badly wrong and just… Read More »