Influencer-founded Divi — which plans to be a $100 million haircare business by 2025 — joins Ulta Beauty at Target
While many brands bill themselves as “beauty’s best-kept secret,” few can claim to have generated $33 million in sales in its first year with a single stock-keeping unit and triple-digit growth every year since. That’s also true for Divi, the quietly growing hair-care brand launched in late 2021 by Texas-based lifestyle influencer Dani Austin. Austin’s… Read More »