Tag Archives: Kourtney Kardashian

How did Lionel’s daughter Sofia Richie become the fashion world’s latest obsession?

Sofia Richie: ‘A golden combination of enviable style, famous parents and wisely curated social media feeds’ – Getty The path to becoming an ‘It Girl’ in the 1960s was pretty simple. You would be beautiful (bonus points if you had good connections), you would be stylish (looking good in a miniskirt was a prerequisite), and… Read More »

Preaching sustainability while marketing fast fashion – meet the influencers going green

Zara x Barbie, Balmain x Beyoncé, and More Notable Fashion Collaborations from 2023

Collaborations can be good business, attracting new customers with a pop culture feel and generating interest and sales in the process. In 2023, Fendi partnered with Marc Jacobs, Balmain collaborated with Beyoncé, and Louis Vuitton worked with Japanese artist Yayoi Kusama. But fashion collaborations are not a new idea. In 1937, Salvador Dali collaborated with… Read More »