For years, Nike has been Louis Vuitton to everyone, building a world-class fashion business around a logo, a passion (in Nike’s case, a passion for sports), and a huge advertising budget. The asset giant spent $4.3 billion on “demand generation” last year alone — a 10-figure sum on “the costs of support contracts, complementary product,… Read More »
Germany, France, England and Spain on display during the international break (Getty Images) Euro 2024 is almost upon us and with it comes a sartorial buffet that we will either enjoy or be deeply offended by. What did Croatia do this time? Did England unearth a real gem? Why does Belgium wear brown shorts? So… Read More »
Tiger Woods to sign with a new sponsor after ending his 27-year relationship with Nike – Nike Tiger Woods has confirmed a sensational split with Nike, bringing an end to one of the most lucrative and high-profile brand partnerships ever seen in sports. The 15-time major champion has been one of the sports manufacturer’s most… Read More »