Generation Z Shops Fragrance for ‘Vitality’ and Other Takeaways from the CEW State of Beauty Report
Between the continued growth of knockoff culture, surprise sales of skin care and the category’s new Gen Alpha advocates, and the rise of US social commerce and AI-driven personalization, the inner workings of the beauty industry are evolving rapidly. On Thursday, CEW’s 2024 State of Beauty Report saw experts from Iced Media, CreatorIQ, Spate, Google,… Read More »