The red carpet of Sunday night’s Academy Awards promises the biggest fashion show the ceremony has seen in years. Chalk up the elevated talent to star power and behind-the-scenes style creativity.
From Anya Taylor-Joy to Bad Bunny to Billie Eilish, Cynthia Erivo, Jennifer Lawrence, Lupita Nyong’o, Charlize Theron and Zendaya, the show is like no other, with fashion conversation starters in attendance.
The obvious anticipation surrounding this year’s red carpet is also a result of the ceremony’s timing. After the SAG-AFTRA strike halted film production for an unprecedented 118 days, many in Hollywood began to realize the value of lucrative luxury brand contracts that earned them millions. Awards season, which once seemed like a chore for some gamers, has been warmly embraced by everyone.
In years past, serious thespians would ask, “Who are you wearing?” They should have refrained from asking the question. Answers to this question are eagerly awaited this year by the TV crews who roll out the red carpet – on the grounds that this detracts from the purpose of an awards ceremony organized to celebrate the art of cinema.
“I’ll give you a perfect example; I was on the Golden Globes red carpet and Carey Mulligan was talking to me about her Schiaparelli dress,” says show host Zanna Roberts Rassi. TO! Style She’s talking about the British actress who competed for the Best Actress Oscar for her performance in the movie. Maestro. “You know, he really wanted to talk about it and that was a first for me because he’s usually pretty shy with the press. Very dignified. “He doesn’t want to talk about the clothes he wears as much as his role.”
Roberts Rassi, who will be broadcasting live from the Oscars red carpet, believes the outfits seen this year should be more interesting than usual due to the recent change in style, which he describes as the “way of dressing” in which actors choose the brands they represent and their stylists. dreaming of couture inspired by the films they represent.
“The red carpet was all about actors dressed at their best,” explains Roberts Rassi. “It wasn’t about their character, it was about their individuality; you saw them as a person.”
Los Angeles-based pop culture expert and film critic Naz Perez explains: “We moved from who are you wearing to what story are you telling through your clothes?”
So Margot Robbie as producer Barbie In the running for Best Picture (one of eight awards for Greta Gerwig’s blockbuster), she’s poised to complete the fashion story that she and her stylist Andrew Mukamal first portrayed during the film’s July promotional tour and continue to tell throughout the awards. season. Mukamal enlisted a roll call of A-list designers to create the looks inspired by the Mattel fashion doll that Robbie brings to life on screen.
“I wonder if there is any pink fabric left in Europe?” jokes Hollywood Reporter fashion writer Laurie Bookins reflects on the Barbie-inspired outfits from Giorgio Armani, Balmain, Schiaparelli and a long list of them that Robbie has flaunted. Considering that she serves as a Chanel brand ambassador, it’s safe to say that Robbie will be wearing the handiwork of the brand’s creative director, Virginie Viard, on Oscar night. Fashion writer Merle Ginsberg comments, “For brand ambassadors, the Oscars are the finish line and the big win for the brand.”
“But it will be interesting to see how Virginie Viard channels this.” Barbie inspiration,” adds Brookins.
Method dressing is an Old Hollywood tradition dating back to the Golden Age, when costume designers working for major studios such as MGM, Paramount, and Warner Brothers dressed contestants such as Audrey Hepburn, Grace Kelly, and Elizabeth Taylor inspired by their nominated costumes. movies.
In 2018, Marvel Studios revived the concept, introducing Ryan Coogler’s project. Black Panther. The “purple carpet premiere” referenced the film’s primary color and the stars who stormed out in designer outfits inspired by Ruth E. Carter’s Oscar-winning movie wardrobe. It helped the Marvel superhero thriller become both a cultural phenomenon and the highest-grossing film. By a black filmmaker.
At this year’s Oscars, Louis Vuitton’s brand ambassador Emma Stone is expected to continue the red carpet narrative she maintained by being at the forefront of the Oscars’ Best Actress race with her role as “woman with the mind of a child” Bella Baxter. …” – In Yorgos Lanthimos’ extraordinary comedy, Poor Things. Vuitton’s creative director, Nicolas Ghesquière, designed her looks at the film’s premieres and award ceremonies for her, adapting the flamboyant examples of avant-garde Victoriana that defined Stone’s. Poor Things Wardrobe – from the delicate 19th-century-style buttons that adorned the pale blue bias-cut satin dress she wore to the film’s London premiere, to the “mega sleeve” that enhanced a striking one-shoulder apricot silk jacquard organza dress. She received the BAFTA award for Best Actress last month.
While Stone’s meticulously crafted Vuitton couture fleet made headlines by helping her maintain her definitive status in the Best Actress Oscar race, it also boosted her chances of: Poor Thing costume designer Holly Waddington won the Oscar for Best Costume Design. This is a remarkable achievement, considering that one of Waddington’s other nominees, Ellen Mirojnick, was honored for her work on the award. Oppenheimer – has amassed 77 costume design credits throughout her career.
Players from: Dune: Part Two Names such as Austin Butler, Timothée Chalamet, Florence Pugh and Zendaya at the Academy Awards ceremony or Vanity Fair The Oscar Party celebrates its 30th anniversary this year. Perez and Roberts Rassi are betting that Zendaya will maintain the “modern” style of dressing she’s been sticking to lately while promoting Denis Villeneuve’s masterful sci-fi epic.
The term was coined by Jacqueline West, the costume designer for the multi-part film series (who was also nominated for an Oscar for her work on Martin Scorsese’s film). Killers of the Flower Moon) – to describe “midcentury fashion with a modern twist” that guided the crafting of some of the 4,000 pieces featured in the film’s wardrobe, which were also reflected in Zendaya’s press tour looks curated by Law Roach.
The flamboyant Roach – Zendaya’s self-described “image architect…” – joins Robbie’s stylist Mukamal, who works as “lifestyle experts…” alongside Wayman Bannerman and Micah McDonald, or “Wayman + Micah”. Rustin’s Best Actor Oscar nominee Colman Domingo and the mastermind of this work Past Lives star, Greta Lee’s red carpet wardrobe, Danielle Goldberg, is part of a wave of new stylists being lauded for not only invigorating awards season this year by deftly using cutting-edge European couture workrooms to create originals that channel Hollywood theatrics, but also introducing new designers as well. The red carpet included Loewe, Thom Browne and Schiaparelli’s Daniel Roseberry.
The 2024 Awards Season has been quieter for men; Except for Domingo, who achieved fashion icon status this year by ditching the traditional dark tuxedos favored by his rivals at award shows for a formal wardrobe enlivened with deliciously spicy hues (think cayenne and saffron). ), overcoats, sleek, voluminous trousers, sharp shoes and dazzling jewellery.
He’s one of Louis Vuitton’s A-list brand ambassadors, so he’s sure to wow with a gorgeous piece by current menswear designer Pharrell Williams, who has consistently made news for his standout outfits during his time as a Hollywood actor and Oscar nominee. It included shorts, hats and Chanel jewelry.
As for the finishing touch, beauty, according to Roberts Rassi, the drama created by methodical dressing can be balanced by aspiring actors’ preference for classic, simple make-up and hair. “I’ve lost count of the number of stylists who have told me this season means a return to Old Hollywood beauty trends,” says the presenter, who is also the co-founder of Milk Makeup. “So, a clean eye and a pop of color on the lip. When it comes to hair, you’ll see the return of bouncy curls, big waves, and the side part. “If you put Veronica Lake and Grace Kelly on the mood board, everyone will be happy.”